Prahlad Kakar, Advertising Film Director, for Genesis Film Production, one of India’s oldest and foremost Ad film production houses since its inception in 1977. Prahlad founded Genesis in 1977 and virtually invented a genre of television advertising in India in the years that followed. Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Mr. Shyam Benegal, he moved onto Advertising films. “To tell a story in 30 seconds in the most engaging way possible” remains Prahlad’s raison d’être for his continued passion about ad filmmaking, even 30 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “Yehi Hai Right Choice Baby! Aha!”, Gold spot “The Zing Thing”, Maggie “2 minutes!”, Britannia “Ting Ting Ti Ting”, Limca “Zor ka Jhatka” and Maggi Sauces “It's different”. Some of our clients include:
- Nestle (India and Pakistan),
- PepsiCo (India, Pakistan, Sri Lanka, The Philippines, Vietnam, New York),
- Levers (India),
- Britannia Industries Limited,
- United Breweries,
- Proctor and Gamble (Vietnam),
- Sony Entertainment Television,
- Visa international, to name a few.
Through the years, these corporates have continued to communicate their brand stories through Prahlad making films that capture the dreams and aspirations of his vast target audience, Prahlad has ruled the ad film making business and has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both Gold and Silver awards including” Campaign of the Year” for the Pepsi commercials at AAAI in 1996. His Public service films for Ceat won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes.
30 years down the line Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by the Brand Equity. Prahlad Kakar’s aesthetic sensibilities have found shape and form in the hundred of films done over a career that spans over 32yrs.. His impeccable story – telling, centered around the product, has always been the key to his success.
Prahlad’s passions include his Scuba diving school in the Lakshadweep islands and Andaman's islands and his own brand of gourmet cooking .A staunch believer of living large, Prahlad Kakar has given shape to his myriad interests and effectively converted many into profitable ventures. His passion for food and people has proved instrumental in his association with a variety of restaurants, enabling him to introduce diverse tastes and styles of dining to the city of Mumbai.
Not without a social conscience, he is also the co-founder member of Reef Watch Marine Conservation, involved in creating Marine Awareness, education, scientific research and documentation.
Prahlad is a certified Scuba Diving Instructor, successfully running ‘Lacadives’, the first scuba diving school in the Kadmat and Bangaram Islands of Lakshadweep and in Wandoor, Andaman's.
Today Prahlad is consulting with Companies to provide innovative solutions for promoting and brand building various products and services. Creative workshops, Motivational and Leadership interactive sessions for middle management and top management executives, university students etc to deal with current issues and future challenges specifically designed for every Company’s needs.