The mammoth task of coordinating the behind-the-scenes action so that the on-screen execution looks (albeit misleadingly) effortless falls on the shoulders of the Line Production team. Each project is different in what it wants to achieve and requires a set of creative and technical skills which are poles apart from each other. Executing the director’s vision and making it happen is what we do best, and we do that come what may! With Mitali Kakar leading the Genesis Team, it puts productions together with her valuable experience since 1984 along with the freshness of the new talent and rookies who are part of the floating population of flunkies!
When an idea is pitched, we not only deconstruct it in terms of budgeting, logistics and manage the entire project, we also execute using our vast experience in hiring the ideal locations, recruiting project appropriate crew, casting fresh talent, booking equipment, acquiring permissions, and leveraging our skilled support when the best of times go bad. Our production assistants are well acquainted with Murphy’s Law, and we make sure that unplanned hiccups are swiftly and efficiently dealt with. We encourage the ‘All’s well that ends well’ school of thought and always aim to give the client “more” not less!
Genesis has highly skilled & trained production crew that works to provide cost effective services to meet any budget or parameters of our much varied clientele. Our services cover TV commercials, product shoots (TVC & press), corporate films, documentaries, music videos, underwater photography, events, etc. Some in our list of clients over the years are Emami (TV & Press), Nestle, Pepsico, Limca, Britannia, GMR, etc.