Strategizing to sell a brand is perhaps one of the most difficult aspects of advertising. As Prahlad rightly puts it, “Likeability is very different from sale ability”. It isn’t just the visual of a great logo or a clever tagline which sells the product or service. We respect that our clients put in a lot of planning, strategizing and MR to market a product; we understand the pressure to build the brand and sell it successfully. Image and positioning always gain paramount significance as it all comes down to what the consumer remembers and takes away at the end of the experience. But how do you transform that experience into a sale? That’s where we come in.
Genesis offers brand strategy consulting services which include targeting, marketing, positioning, advertising, media and channel strategy development, basically provide companies with a totally re-invented Creative Solutions program. We brainstorm to reinvent the image of the international brands we deal with (TSG Luxury Group, 7 for all mankind, etc.) and come up with unique ways to get maximum media coverage for the public to sit up and take notice. We have handled media relations and managed events from their conceptualization to final execution for high profile clients like French fashion brand Hermes, Swarovski, constantly reinventing our style and strategy.
We have provided a helpful push in the right direction to a select clientele including the likes of McKenzie, the Taj Group of Hotels, Olive Oil Council , Frisch and Dr. Reddy’s to name a few. Part of the strategy is to run Creative Workshops with middle management and top management and have them interact informally outside the confines of the corporate space, which has been a hugely successful initiative. Not without a conscience, Prahlad is on the Board of Isha Foundation’s Rural Education Programme; He is also the Chief Advisor & Trustee of Natural Outdoor Education Trust and a Co Founder of Reef Watch Marine Conservation.
Crosshair Communication, the ‘love child’ of Prahlad Kakar and Stuti Jain, a young dynamic entrepreneur provides complete and comprehensive P.R. services to a diversified clientele. This initiative was born out of the need for finesse and customized solutions lacking in the communication packages offered then. Crosshair Communication has played a major role in promoting designers like Rohit Bal and Tarun Tahiliani via comprehensive PR and event plans. Crosshair was the official PR agency behind the hugely successful Delhi Fashion Week and one of the many involved with the SunBurn Music Festival in Goa.
We put our finger on where the brand’s strengths lie and where it could do with some help — and we use this information to bring the brand closer to customer and market needs. Our focus is on unlocking the full potential of your brand in ways not tried before.
We have the whole nine yards of brand assessment, strategy, communications and management under our belts. We are ‘been there done that’ blended with the right amount of street smart business sense to know how to reach out and strike the right chord. We firmly believe that it is the vibe that you send out which ultimately sticks. It is not what you say about yourself, but the stories others tell about you!