"Genius is seeing what everyone has seen, and thinking what no one has thought"

Prahlad Kakar

Prahlad Kakar, Advertising Film Director, for Genesis Film Production, one of India’s oldest and foremost Ad film production houses since its inception in 1977. Prahlad founded Genesis in 1977 and virtually invented a genre of television advertising in India in the years that followed. Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award wining commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. After having assisted renowned feature Filmmaker, Mr. Shyam Benegal, he moved onto Advertising films. “To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s raison d’être for his continued passion about ad filmmaking, even 30 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianess” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “yehi heh right choice baby! Aha” Gold spot “the zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka”and Maggi Sauces “Its different”.    Read More...